pam pam x camila falquez x air max ’97: The Circle

  • pam pam x camila falquez x air max '97

 

Most are aware of the beautifully sleek Nike Air Max ‘97. Part of the Air Max series, which bolstered Nike’s popularity in the ‘80s to new heights, this sneaker has been a fan favorite for 20 years. To celebrate the relaunch of this iconic silhouette, we teamed up with the very brilliant, Camila Falquez, and a collection of beautiful, female dancers from Barcelona to showcase this sneaker in a way far beyond its original imagining.

 

The idea of this project starts with the Circle. In Camila’s own words, “It’s a conceptual interpretation of diversity and womanhood and about how we are all related and equal in our core. The circle is, in geometry, the perfect form, it’s the most efficient shape of all, it represents humanity.” Through these beautiful dancers, who come from all different backgrounds, the idea of the Circle is created; women of diversity working and dancing and moving together, showing a unity connectedness, as like a circle.

 

Camila, born in Mexico and Raised in Barcelona, is a photographer based in New York that explores in her work, diversity, womanhood and the body. From a young age, Falquez was obsessed with dance, particularly ballerinas and how they moved. Now as a photographer, Camila still lives through her obsession with movement, understanding the complexity, sensitivity and art of the body. Of her work, Falquez says, “noticing, as I developed my art, that race, gender, nationality and age divide us socially, I became determined to express through my images that we are all just bodies, flesh and bones. I try to bring people, culture and politics to the very basic: Humanity.”

Check out our feature on Nike i-D right now!

The Air Max ’97 OG is now available from pam pam in three different colourways. Stocks are very limited!

 

Shoot credits

 

Photography: Camila Falquez

Video Direction: Camila Falquez

Creative Direction: Camila Falquez

Director of Photography: Fran Rios

Second Unit NYC: Alejandro Mejia

Set Design Assistant: Mayte Esteban

Styling: Ahida Aguirre

Styling Assistant:

Make-up: Gloria Ricoo

Gaffer: Dani Martin

Focus: Franki A.Ronda

Steel Drummer Musician: Elisabeth Fidel

Dancers:

Ines Costa

Esther Pou

Hanna Tervonen

Zarina Rondon

Agatha Ferrando

Africa N Gozalez Vigil

Wanessa Tayler

Ines Archer

Najwa Charki Mahamsani

Location: Utopia 126 Barcelona

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