Most are aware of the beautifully sleek Nike Air Max ‘97. Part of the Air Max series, which bolstered Nike’s popularity in the ‘80s to new heights, this sneaker has been a fan favorite for 20 years. To celebrate the relaunch of this iconic silhouette, we teamed up with the very brilliant, Camila Falquez, and a collection of beautiful, female dancers from Barcelona to showcase this sneaker in a way far beyond its original imagining.
The idea of this project starts with the Circle. In Camila’s own words, “It’s a conceptual interpretation of diversity and womanhood and about how we are all related and equal in our core. The circle is, in geometry, the perfect form, it’s the most efficient shape of all, it represents humanity.” Through these beautiful dancers, who come from all different backgrounds, the idea of the Circle is created; women of diversity working and dancing and moving together, showing a unity connectedness, as like a circle.
Camila, born in Mexico and Raised in Barcelona, is a photographer based in New York that explores in her work, diversity, womanhood and the body. From a young age, Falquez was obsessed with dance, particularly ballerinas and how they moved. Now as a photographer, Camila still lives through her obsession with movement, understanding the complexity, sensitivity and art of the body. Of her work, Falquez says, “noticing, as I developed my art, that race, gender, nationality and age divide us socially, I became determined to express through my images that we are all just bodies, flesh and bones. I try to bring people, culture and politics to the very basic: Humanity.”
Check out our feature on Nike i-D right now!
The Air Max ’97 OG is now available from pam pam in three different colourways. Stocks are very limited!
Photography: Camila Falquez
Video Direction: Camila Falquez
Creative Direction: Camila Falquez
Director of Photography: Fran Rios
Second Unit NYC: Alejandro Mejia
Set Design Assistant: Mayte Esteban
Styling: Ahida Aguirre
Make-up: Gloria Ricoo
Gaffer: Dani Martin
Focus: Franki A.Ronda
Steel Drummer Musician: Elisabeth Fidel
Africa N Gozalez Vigil
Najwa Charki Mahamsani
Location: Utopia 126 Barcelona